Real Estate Search with Next Place
Real Estate Search methods and techniques with NextPlace.com.au.
Agent advice on optimising their online presence to increase quality leads.
Searching for real estate just got better
Searching for real estate is a rather personal experience. Consider that the real estate industry is propped up not just by home owners, but by renters, developers, investors, commercial business and so on. And don’t forget that many property seekers may wear multiple hats, as a home owner with commercial rental requirements and an investment property on the side. So, for convenience, where do they go looking for the most relevant information for their needs?
They start with their search engine. And they ask it a question.
“Excuse me, Google, I’m looking to invest in real estate, it can be anywhere in Australia though I guess within driving distance would help for convenience sake, I’d love to walk right into a high rent return and I don’t want to be responsible for maintenance of a pool. Can you check that for me? And make it quick. Cool, thanks.”
Enter Next Place. What if you could draw the general area on a map, say, within proximity of your primary residence to an area you know to be a few hours’ drive away? One click and you can view all real estate for sale in this space. But then you want to search within these results for keywords such as ‘high rent return’ or ‘strong rent return’. Your seemingly never-ending list is reduced to something far less daunting to sift through. But your house has a pool, and you know it just won’t be looked after and the maintenance costs are surely going to eat away at your high rent return profits. So you then perform a ‘negative’ keyword search by adding a minus sign in front of the word -“pool” like so. And in one click, those pesky pools have vanished from your list.
Three simple steps are all it takes to answer your most complicated of questions, and the possibilities are endless.
Now, true, by refining search results as such you are relying on the property descriptions to contain (or not contain) certain keywords, phrases, or similar terms and with too tight refinements you may miss out on some prime real estate. But by searching alternative real estate portals, you’re also missing out on properties that agents and their vendors do not subscribe to. With Next Place, you’re searching a vertical search engine, which means the listings we gather come from real estate websites all around Australia, big and small, and are not limited to those that pay for subscriptions or rely solely on data feeds. Each listing contains a link directly back to the source on the agent’s website, where you can check and verify up to date information or contact the agent directly if we don’t already have their email.
“Excuse me, Next Place, I don’t have a car so I really need to find real estate close to either the bus stop or the train station. I don’t mind what suburb, just one where I can walk to Parramatta Road or the Inner West line in Sydney. If I draw it, can you find it for me?”
Why yes, of course we can!